Many organizations are often faced with opportunities to improve their business, but lack the independence or internal skills to develop a rigorous business case to assist management in making a well-informed “Go/No-Go” decisions. A good business case will clearly explain the value (sales/savings etc.), cost (time/funding/opportunity costs etc.) effort (resources/behavioral change etc/) and risk (business & project risks etc.) as well as outline implementation options/recommendations. Outlined below is a selection of our experiences in building business cases.