

National Sales Strategy - Australia
An Australian Fast Moving Consumer Goods company with several high profile 'State based' brands recognized there were significant differences in profitability, performance, cost base and marketing approach across states/brands. A new national sales strategy was developed to:
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Standardise integrated sales processes & tools across the company.
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Reallocate selling tasks between the field sales force and the customer support centre.
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Create an online 'knowledge base' on each marketing outlet (location, layout, optimal product display options, outlet staffing, key client contact information, customer demographics etc.).
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Defining roles and responsibilities based on customer needs and business objectives
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Improve the quality of the selling process.
Once developed, a three month pilot was undertake prior to a national roll-out.